A woman who over the years has repeatedly invented new ways to generate consumer excitement, or to improve operational effectiveness and efficiency, by thinking outside the same old package


  • Demonstrates ability to challenge existing paradigms, think outside the box, identify creative or breakthrough ideas or solutions
  • Serves as an internal / external champion to successfully shepherd new ideas from conception to rollout / adoption Provides clear examples of innovative or disruptive thought / solutions developed
  • Has contributed to significant organizational impact and/or growth
  • Has developed a new idea / refined process / new strategy that has potential to drive longer term growth or wider adoption