The pandemic accelerated the adoption of digital solutions and has drastically altered consumer behaviors in just a few months. With the disruption to “business as usual” for all, from brands to retailers to shoppers, we have all had to adapt, whether that be our strategy, our messaging, or our own shopping behaviors. In this session, GroundTruth’s Mark Fleisch and Rachel Bennington will walk through innovative solutions to reach the digital shopper of today. Walk through a recent case study showing the power of location-based, performance-based marketing to drive sales.

Take-aways:

• Uncover how data-based insights can guide your marketing strategy.
• Optimize your media targeting tactics toward sales performance including In-Stock Targeting, Movement-Based Audiences, and pay-for-performance models.

Speakers: