Standardizing the Measurement of Shopper Marketing
Date & Time
Wednesday, November 11, 2020, 1:45 PM - 2:30 PM
Peter Breen PATRICK HARE Laura Nicklin

Launched this summer with support from some of the industry’s leading product manufacturers, marketing agencies and solution providers, the Commission to Standardize the Measurement of Shopper Marketing (or SM2) is working to give the industry a complete understanding of the impact that shopper marketing has on sustainable sales growth for consumer brands and retailers. Join the Institute as we outline the goals that have been identified and the progress that’s already been made in this game-changing initiative.