Name
Optimizing Retail Media Networks
Date & Time
Thursday, November 12, 2020, 2:15 PM - 3:00 PM
Speakers
Cara Pratt - Kroger Precision Marketing
Reid Hunter - The Kraft Heinz Company
Lindsey McGowan - General Mills
April Carlisle - Coca-cola
Reid Hunter - The Kraft Heinz Company
Lindsey McGowan - General Mills
April Carlisle - Coca-cola
Description
The shift to online grocery shopping has put an even brighter spotlight on retail media networks, but brands are using them to do more than just convert in-market shoppers. They’re influencing upstream preferences, building demand, and making their traditional media more effective. Learn how to unlock their full potential here as we explore best practices for winning the digital aisle.
Speakers: