Omnichannel Marketing in the COVID Age: Using Shopper Data to Connect CPGs, Retailers and Consumers
Date & Time
Thursday, November 12, 2020, 1:15 PM - 2:00 PM
It's no surprise that 2020's events have permanently reshaped the grocery retail landscape. Join Quotient CEO Steven Boal and Mark Williamson, VP and Head of Media Partnerships from Peapod Digital Labs for a discussion on the future of retail and shared tactics for CPGs to optimize marketing investments in this new landscape informed by exclusive shopper data.
During this session, they will explore:
- How CPGs and retailers are successfully collaborating at scale and what it means for shoppers
- Why is digital more efficient, who benefits, who doesn't and why
- How to curate the hybrid online-offline experience shoppers now expect
Join to hear how to stay competitive and successful by using value-driven strategies rooted in data-based targeting, execution and measurement.