Omnichannel Marketing in the COVID Age: Using Shopper Data to Connect CPGs, Retailers and Consumers
Date & Time
Thursday, November 12, 2020, 1:15 PM - 2:00 PM
Mark Williamson

It's no surprise that 2020's events have permanently reshaped the grocery retail landscape. Join Quotient CEO Steven Boal and Mark Williamson, VP and Head of Media Partnerships from Peapod Digital LabsĀ for a discussion on the future of retail and shared tactics for CPGs to optimize marketing investments in this new landscape informed by exclusive shopper data.

During this session, they will explore:

  • How CPGs and retailers are successfully collaborating at scale and what it means for shoppers
  • Why is digital more efficient, who benefits, who doesn't and why
  • How to curate the hybrid online-offline experience shoppers now expect

Join to hear how to stay competitive and successful by using value-driven strategies rooted in data-based targeting, execution and measurement.