Tracy leads a team to develop shopper marketing, merchandising and advertising programs that have helped companies like Jewel-Osco/Albertsons Companies, and more than 150 manufacturers achieve double-digit sales growth through strategic partnerships and positioning.
With the ongoing cross-culturalization of tastes and traditions, Tracy has published articles, hosted workshops, and led speaking engagements, all around the theme of helping brands overcome obstacles as they start crossing over to appeal to new, diverse markets. Her passion and personal experience surrounding this concept have allowed companies to reach new heights as they develop and execute cultural and specialty marketing campaigns.