Over 25 years experience in the consumer packaged goods industry, with a strong agency background. Privileged to have worked with an amazing number of people over the years at Nabisco, Kraft Foods, KraftHeinz and Mondelēz in various roles, including Consumer Engagement, Corporate Multicultural Strategy and Activation and Shopper Marketing, supporting national and regional customers. Currently leading the collaborative annual marketing plans in partnership with our East customers and customer business teams, with alignment to brand strategies. Together we identify key insights; explore and test new ways to engage shoppers; and integrate new vehicles to connect in an omni-world.