Erica joined Campbell in 2016 to create a Shopper Insights Practice for across Campbell brands. In January 2018, Erica was appointed Director of Marketing Retailer Insights & Strategy for Campbell Snacks. Erica is responsible for leading and executing strategic research and initiatives producing insights and actions to unlock growth and provide thought leadership support Marketing, Sales, and our Customers.
Prior to joining Campbell, Erica spent time at Daymon Worldwide as Director Research and Business Development supporting Domestic and Global Private Brand Development. Erica spent over a decade in a variety of research, insights and sales roles at GFK MRI, Sirius Satellite Radio, and Roper Reports.
Erica earned her MBA in Survey Research and her B.A in Political Science & Communications, from the University of Connecticut.