Brendan is an author and noted authority on strategies for winning, serving, and retaining today’s consumers through digital excellence. His industry-influencing Forrester reports are often cited for market trend analysis, and he can frequently be found keynoting global industry events. In addition to serving as a trusted advisor to 57 of U.S. Fortune 100 Companies, Brendan is regularly sought after for commentary by Bloomberg, CNN, CNBC, NPR, WSJ, AdWeek, and The Economist. In prior roles, he led strategy and marketing teams for retailers such as Harry & David, Guitar Center, and was an adjunct professor for Southern Oregon University's MBA program.