J.P. is currently a member of IRI’s Media Center of Excellence leadership team and responsible for the TV, Distribution, Publisher and Shopper practices. In a career spanning 25+ years, he has focused on the Consumer Packaged Goods Industry specializing in increasing advertising efficacy via activation, optimization and measurement. Prior to the Media COE, JP was the General Manager for IRI’s Testing Business. J.P. lives in Chicago with his wife and their (fun fact) 9 cats.