The BevAlc Commerce Initiative (BACi) is an industry share group that brings together thought leaders
from the alcoholic beverage industry to enhance their understanding of an integrated omni
commerce strategy. This unique learning platform encourages the open and candid exchange of
ideas through one (1) in-person meeting and two (2) virtual meetings.

• Identifying trends, capabilities, and best practices for growth opportunities
• Increasing digital commerce capabilities
• Navigating and leveraging retailer programs
• Sharing insights on the regulatory landscape
• Gaining exposure to relevant platforms, tools, and service providers in the marketplace

• Three (3) exclusive networking events
• Early access to proprietary content & research
• Dedicated Learning Lab (interactive deep-dive)
• Two (2) complimentary tickets to P2PI LIVE & Expo
• Private LinkedIn group

While we have witnessed unprecedented e-commerce growth since the pandemic, it is the omnicommerce expectations of our consumers that have changed. How do we leverage, meet, and exceed these expectations and seamlessly connect with our shoppers: online, in-store, wherever they are?

Shopping behavior in the BevAlc category was already significantly growing before the pandemic, which only accelerated changing consumer behaviors by driving a new level of awareness and confidence in buying alcohol online. Now, in-home consumption is impacted yet again as bars and restaurants re-open.

This rapidly shifting world requires beers, spirits and wine marketers to develop a deeper understanding of their shopper, improve their omnicommerce capabilities, and leverage tools, data and technology to reach that valued shopper.