Tuesday, May 16, 2023, 11:10 AM - 11:40 AM
Join The Mars Agency's Julia Miller and Shopkick's Brad Godwin as they discuss the reinvention of how brands should be reaching consumers in today’s fast-paced digital landscape. (Spoiler alert: In-store shopping is very much alive as more than 90% of consumers search and shop in-store.) In this session, they’ll talk through expanding the role of search for CPG brands. You’ll hear:
- Innovative ways to build connected experiences with consumers.
- Viable moments in a shopper’s journey that you may not be tapping into yet.
- Examples of brands that are getting it right.
- Ways to reinvent search and actionable ways to build innovation plans.
Sponsored by: