You've likely heard about Amazon Marketing Cloud (AMC) in the past year. And you’ve probably also heard terms and phrases such as “clean room,” “pseudonymized signals,” “SQL queries” and "APIs" when the topic of AMC comes up.

But what does it all mean? What value can AMC drive for your business and what types of skills are required to unlock its potential? Furthermore, what insights are considered low-hanging fruit, and how should your internal teams be thinking about AMC?

This session will break down the complexities of AMC and focus on the aspects you need to know about the new clean room solution from Amazon, including how it will transform the future of measuring the path to purchase.