Using its proprietary research capabilities, the Path to Purchase Institute in partnership with Great Northern Instore surveyed 1,000-plus consumers in January to look at current shopping mindsets and habits. This resulting data reiterates important areas of focus for brands and retailers and shows opportunities to garner shopper attention, gain customer loyalty and elevate the in-store experience. This session will offer insights into shopping patterns, new areas of opportunity and the trends and topics on consumers’ minds that could influence future behaviors.

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