Wednesday, May 17, 2023, 11:05 AM - 11:55 AM

Digital marketing consumes vast amounts of energy today. A banner ad with one million impressions generates one metric ton of carbon emissions. Consumers expect brands and retailers to take action. In this presentation, Mondelez and Kroger Precision Marketing will discuss the coordination happening across the advertising landscape to reduce wasted impressions and make digital marketing more sustainable. Learn what your brand can do to help protect the future.

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