Bank failures, jobless claims, inflation … oh my! Consumers are feeling uncertain, and their budgets are getting squeezed. We can expect shopping patterns to change, which will create both risk and opportunity. While traditional marketing activations can still play a role, other solutions offer shopper intent-based targeting and contextual, shoppable ads to move consumers from awareness to purchase in a single click. Join Molly McFarland, Co-Founder and CRO of AdAdapted to discuss current market trends and ways brands can navigate the turbulent times by getting consumers to commit to purchasing your brands before they shop to improve advertising efficiency and return on ad spend.

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