Ready or not, Web3 is here. And while first-mover brands have been successfully playing in a Web 2.5 world (i.e., basic NFT or metaverse engagement), brands that will win in Web3 (i.e., true digital wallet integration) need to advance their knowledge on these distinct audiences as well as how to engage and convert them.

This session will ground those new to the space with a refresher on Web3 101, and then explore what brands need to do to thrive in this space — from ways to identify growth audiences to understanding their behaviors within these new spaces and tailoring the creative and approach, accordingly.

During this session, participants will discover how to transition their brands from Web 2.0 to Web 2.5 and ultimately achieve full integration into Web3.

• Identify and engage audiences.
• Select and co-create with the right partnerships.
• Test and learn for an optimal feedback loop.

We will explore the latest trends in new formats and consumer touchpoints, learning how to leverage them for increased conversion rates.