So much of retail media reporting currently consists of ROAS (return on ad spend), but you can’t take ROAS to the bank nor can you optimize toward this measure. Join Bob Waibel, Senior Director, Commerce Marketing, Conagra Brands, and April Carlisle, EVP, Commerce, Spark Foundry, as they discuss how retail media metrics are evolving, how they are integrating with traditional media metrics, and the importance of RORR (return on retailer relationships). Come to the session prepared to ask questions about retail media metrics, reporting and approaches.