In 2022, Bob Evans Grocery launched a full-scale, innovative marketing campaign to drive awareness of both their core product portfolio and the launch of an innovative new product that went on to win a 2023 Product of the Year USA award.

Join InMarket CRO Trina Rizzo as she hosts a case-study discussion with Tony Fung, Bob Evans’ director of shopper marketing and eCommerce, and Greta Santori, The Mars Agency’s director of client leadership. They will talk about anticipating changing shopper needs and behaviors, why innovating the shopper experience matters and how their new immersive media strategy drove record results.

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