Bryan Gildenberg and Peter V.S. Bond, hosts of “The CPG Guys” podcast, will discuss the rise of retail media as a powerful mechanism for brands to engage consumers in a world increasingly driven by digital. The conversation will cover:

• The drivers of rapid growth and the appeal to retailers and brands.
• On-site, off-site and in-store retail media.
• Closed-loop performance measurement.
• How brands are adjusting organizations and budgets to embrace this fast-growing media channel.
• Data access and privacy.
• How third-party platforms are driving optimization in advertising spending.