We have seen a lot of change in shopping behavior over the last couple of years. Stemming with the start of the pandemic, and cascading into the recent inflationary period, shopping needs are ever-evolving. Reshma Schneider (Conagra Foods) and Jen Senerius (The Mars Agency) will talk you through how they partnered to be able to pivot and adapt their marketing strategies across meal solution options for shoppers as shopping behaviors shifted.