Brendan Light
Senior Vice President, Retail & Shopper Insights Practice, IPSOS USA
IPSOS
Brendan leads the Retail, Customer & Shopper Insights practice for the US at IPSOS.
Brendan has 25 years of international senior leadership and innovation experience in shopper and consumer strategy and insights. Brendan has worked with dozens of manufacturers and retailers across sectors and across markets. He brings a relentless focus on Customer First, Customer Experience Design, Loyalty, and CLV.
He has continuously delivered next generation insights by being at the forefront of emerging data and analytic approaches, often inventing them himself. He created many products and services that have become standard across the market. As a result, he has received significant industry recognition, including the ARF Great Mind Award for Innovation, the MRS/ASC Technology Effectiveness Award, and Technology Trendsetter by Survey Magazine.
In addition to working at Ipsos, Brendan has worked at dunnhumby, InContext Solutions, BuzzBack, and Grey Advertising.
Brendan has 25 years of international senior leadership and innovation experience in shopper and consumer strategy and insights. Brendan has worked with dozens of manufacturers and retailers across sectors and across markets. He brings a relentless focus on Customer First, Customer Experience Design, Loyalty, and CLV.
He has continuously delivered next generation insights by being at the forefront of emerging data and analytic approaches, often inventing them himself. He created many products and services that have become standard across the market. As a result, he has received significant industry recognition, including the ARF Great Mind Award for Innovation, the MRS/ASC Technology Effectiveness Award, and Technology Trendsetter by Survey Magazine.
In addition to working at Ipsos, Brendan has worked at dunnhumby, InContext Solutions, BuzzBack, and Grey Advertising.
