Amy Avellar
Director, Customer Marketing
SmartyPants Vitamins
With over 10 years of continued advancement across vendor, agency, and brand roles, Amy is a proven leader within the Commerce Marketing industry.
During her time in vendor and agency roles, Amy honed her craft in developing insight-driven omnichannel marketing campaigns to deliver growth for household CPG brand partners.
Taking what she had learned, Amy joined the SmartyPants Vitamins organization in August of 2020 to build out the Shopper Marketing vertical — just prior to the brand’s acquisition by Unilever later that year.
In this role, she restructured investment strategy, built planning processes, and developed new communication procedures to effectively wire teams together and drive business results.
Over the last 2 ½ years, Amy has grown Shopper Marketing into a powerhouse marketing function within SmartyPants—driving demonstrable sales growth and gaining recognition across Unilever’s Health & Wellbeing Collective.
During her time in vendor and agency roles, Amy honed her craft in developing insight-driven omnichannel marketing campaigns to deliver growth for household CPG brand partners.
Taking what she had learned, Amy joined the SmartyPants Vitamins organization in August of 2020 to build out the Shopper Marketing vertical — just prior to the brand’s acquisition by Unilever later that year.
In this role, she restructured investment strategy, built planning processes, and developed new communication procedures to effectively wire teams together and drive business results.
Over the last 2 ½ years, Amy has grown Shopper Marketing into a powerhouse marketing function within SmartyPants—driving demonstrable sales growth and gaining recognition across Unilever’s Health & Wellbeing Collective.
