Going Beyond ROAS: The True Drivers of Retail Media Incrementality

Retail media has grown rapidly, but measurement has lagged behind. In this session, we will discuss how ROAS can undervalue retail media and how incrementality-based measurement can capture the full value of retail media as both a retail and media lever. We will share learnings and case studies from applying incrementality measurement to retail media.

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Tuesday, May 14, 2024
11:45 AM - 12:25 PM (EDT)