During this session, the Path to Purchase Institute’s Director of Retail, Patrycja Malinowska, will reveal the results of the latest proprietary research into the in-store experience and the ever-changing shopping habits of consumers with Dan Sabanosh, Director of Shopper Marketing, Great Northern Instore. The speakers will offer insights into evolving shopping patterns, new areas of opportunity, and the trends and topics on consumers’ minds that could influence future behaviors.  

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