Christiana DiMattesa Houser is an innovative and award-winning Retail Marketing Executive with 20+ years of high-impact marketing strategy, execution, and leadership. She is an industry thought leader passionate about the future of omnichannel consumer experience with deep expertise in athletic apparel and footwear. Christiana joined the Under Armour team in 2014 and has held a variety of roles focusing on DTC channels, Brand Experiences and Grassroots Marketing. She currently oversees DTC Channel Marketing Globally for Under Armour. Prior to Under Armour, Christiana has held marketing roles at Foot Locker Inc and Ann Inc. Her retail expertise scales across a strong strategic marketing portfolio for Wholesale, DTC, Full Price, and Factory/Outlet commerce channels. Outside of UA, Christiana also sits on the advisory board for the George Mason University Center for Retail Transformation and the Path to Purchase Institute.