Melissa Seabright has almost 20 years of advertising media experience, starting her career in New York City. She worked across a wide breadth of Consumer package goods brands, telecom companies, and sports brands before moving to Philadelphia where she then lead the media teams for multiple pharmaceutical companies.

She came to Wawa almost 5 years ago to lead corporate sponsorships and advertising media business, helping to connect Wawa’s digital transformation to the media space. In 2022 she was tapped to lead the development and launch of Wawa’s first exploration into the retail media network industry. Leveraging cross-functional collaboration internally at Wawa, as well as the collaboration with Publicis partners, Wawa’s Goose Media Network launched in January of 2024.

Melissa continues to be responsible for the strategic management of Wawa's digital, social, and traditional media initiatives, while also working to build and evolve the Goose Media Network program.

Melissa graduated from Boston University with a BS in Advertising and BA in Sociology. Originally from New York, she currently resides outside of Philadelphia, PA with her husband, 2 kids and chocolate lab.