Juliette Benveniste serves as Group Offer Director at Carrefour, steering the global assortment strategy and cross-functional category management across Food and Non-Food segments in the Group’s major international markets, including France, Spain, Brazil, and Belgium.

As the strategic conductor of Carrefour’s 2027–2030 roadmap, she leads large-scale assortment transformations, driving the expansion of the Healthy Offer initiative—targeted to reach 50% of Group sales by 2030—alongside Ready-to-Eat innovations and fast-paced product renewal.

At the forefront of mapping global health trends to retail strategy, Juliette actively leverages market insights from Carrefour Brazil—where the early commercial impact of GLP-1 treatments on consumer habits is already unfolding. By monitoring shifting dietary needs, high-protein demands, and changing basket compositions in LatAm, she translates these real-world learnings to proactively prepare European assortments, sports nutrition offers, and category strategies for the GLP-1 wave. At the Summit, she brings a unique retail perspective on turning early LatAm consumer shifts into actionable strategies for European markets.