It’s time to remake the world through the lens of re-enchantment, where the new brand metrics are jaw drops, heart swells and goosebumps.

Whether numbed by pandemic isolation, burned out by grind culture or shocked by 21st-century horrors, people are feeling an absence that is hard to neatly define. Brands can help them transcend these tough times and jolt them from long-standing malaise by celebrating the thrilling, the uplifting, the awe-inspiring and the magical.

Join Marie Stafford of Wunderman Thompson Intelligence to unpack these emerging consumer trends and discover key implications for CPG brands.