Wednesday, November 8, 2023, 9:20 AM - 9:50 AM
General Session: Noodle on This: How Barilla Shopper Marketing Is Innovating With Data Science

To make the most out of today's dynamic grocery landscape, brands must create innovative and practical ways to better understand their consumers and their shopping journeys. To do so, effective cross-functional collaboration is essential. This session will explore how Barilla reached new levels of collaboration across shopper marketing and data science teams to better understand their consumers, unlock new insights, and develop successful activation programs.

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