Wednesday, November 8, 2023, 10:30 AM - 11:00 AM
Connecting with Shoppers Along the Omnichannel Journey

There are more consumer touchpoints than ever before on the path to purchase. How can CPGs break through the clutter and differentiate themselves in a competitive market? Get inspired by the rise of performance apparel brand Vuori from startup to standout. Jamie Fontana, vice president of e-commerce, will share Vuori's best practices as a digital native and how they've grown to connect with today's shoppers at retail. This session will uncover how brands can land in the shopping cart with learnings that can be applied across categories and channels.