Interested in learning what truly motivates consumer behavior in-store? The Path to Purchase Institute, together with Mood Media, fielded a study of a 1,000 cross-generational shoppers to find out what draws shoppers into stores, how they respond to media activations and what motivates them to go from passive to active engagements. Join Jaime Bettencourt, SVP at Mood Media, and P2PI managing editor Cyndi Loza, to hear what we learned and what it means for the future of shopper engagement.

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