Wednesday, November 8, 2023, 11:30 AM - 12:10 PM
Unwrap the Potential: Mastering Micro-Occasion Marketing for Year-Round Success

Are you ready to take your brand to new heights and drive sales all year round? In this session, we'll dive into the current state of seasonal marketing and explore the untapped potential of micro-occasions. Say goodbye to waiting for big holidays like Thanksgiving and New Year's to make an impact, and learn how to leverage the power of smaller, unique moments to boost your brand and drive sales. Don't miss out on the opportunity to stand out and make a lasting impression on consumers. Join us as we uncover the secrets of out-of-the-box micro-occasion marketing. Key Takeaways:

  • Review the importance/impact of macro- and micro-occasions on the CPG and retail industry.
  • Discover the untapped potential of micro-occasions and how they can be used year-round to engage shoppers and boost sales.
  • Learn how to find the right micro-occasion for your brand, and explore tactics to bring them to life.
  • Review real-life examples of promotions that had a tangible impact on marketing campaigns.