Every touchpoint in the shopping journey offers commercial potential, but only if it engages. For brand marketers looking to optimize spend to stand out and sell more, leveraging consumer trends at the intersection of culture and commerce is paramount to achieving measurable results.

Coca-Cola channel commercialization expert Oystein Enger, together with Tag strategic partnerships expert Kelly Gallat, will share case studies and proven tips for leveraging key touchpoints to win attention and deliver exceptional omnichannel journey experiences.

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