Wednesday, November 8, 2023, 1:25 PM - 1:55 PM
From Co-Op to Co-Lab: Building Creative Programs in the Modern Retail Media Age

Retail media has been making headlines for its growth in spend, access and sophistication. But has the technical offerings of retail media platforms distracted us from the power of creativity? Learn how Drizly is thinking about shoppers being “in market” versus being “in basket” and turning up the creativity when collaborating with brands to develop full-funnel programs.