You’ve set your goals and objectives for your upcoming commerce marketing program, and determined which metrics you’ll use to determine if you’ve achieved those. But that’s not where measurement ends — or even begins. One of the most important metrics that is often overlooked is the Return on Relationship. With a plethora of data at our fingertips today, how do you know which metrics will give you those answers? In this dynamic panel, you will hear how brands and retailers should be thinking about this.

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