Revenue in the Alcoholic Drinks market will reach $283.8bn in 2023. This presents a significant opportunity for BevAlc brands to reach consumers during a time when their attention is difficult to capture and they’re in a constant state of change. Join us to explore the vast and varied landscape of consumer behaviors within BevAlc, from buying preferences to media consumption. This session will bring together a powerhouse panel representing Moet Hennessy, Constellation Brands, Mast Jagermeister and ReserveBar. Gain invaluable insights from the industry experts who are shaping the future of BevAlc. Attendees will:

• Learn about which trends are impacting the category today, and tomorrow.
• Understand which innovations will play a key role in supporting the growth of the category.
• Discover best practices that can be immediately applied to your marketing efforts