Pathformance and “MasterChef” finalist Jennifer Maune blend the worlds of culinary excellence, shopper marketing and digital insights. In this session, Maune will join Pathformance COO Chris Bedford for a captivating cooking demonstration and a deep dive into the recipe for successful shopper marketing in the CPG space. Gain insights into the importance of understanding a brand's digital shelf analytics, competitor pricing and campaign measurement while learning some of Maune’s secrets to success as a chef, lifestyle influencer and entrepreneur.

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