Thursday, November 9, 2023, 11:08 AM - 11:38 AM
General Session: Cooking up Shopper Marketing Success with Pathformance & MasterChef Jennifer Maune

Pathformance and “MasterChef” finalist Jennifer Maune blend the worlds of culinary excellence, shopper marketing and digital insights. In this session, Maune will join Pathformance COO Chris Bedford for a captivating cooking demonstration and a deep dive into the recipe for successful shopper marketing in the CPG space. Gain insights into the importance of understanding a brand's digital shelf analytics, competitor pricing and campaign measurement while learning some of Maune’s secrets to success as a chef, lifestyle influencer and entrepreneur.

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