Thursday, November 9, 2023, 11:38 AM - 12:08 PM
General Session: Evolving Omnichannel Strategy to Efficiently Deliver Reach and Results

While omnichannel strategy are not new buzzwords, leaders from Kenvue and Ibotta breathe new life into the topic, exploring how this idea has and continues to evolve. Through this lens, Kenvue, the world’s largest pure-play consumer health company by revenue, and Ibotta, a leading performance marketing platform, share thoughts on how CPGs will look to drive digital engagement.

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