Thursday, November 9, 2023, 1:25 PM - 1:55 PM
Enhancing Food Marketers’ Campaigns to Drive Greater Results

While retail media networks and e-commerce are the hottest media platforms these days, many advertisers are not making the most out of the opportunities available. This presentation will feature speakers from Evans, Hardy + Young and Instacart discussing how they have worked together to find new and innovative ways to achieve a number of food marketers’ goals through a combination of new tools and strategic approaches. Attendees will:

  • Learn how to use video in new ways and take advantage of last-minute shopper needs, especially during key seasons.
  • Understand how to shorten the sales cycle and drive attribution with brand shop pages.
  • Find a new way to combat inflation strategically and in conjunction with other promotions that already exist.