This enlightening panel discussion will feature experts from Great Northern Instore, Bish Creative Display and Menasha Packaging Company. The session will explore the dynamic landscape of P-O-P displays, delving into the latest trends, technological advancements and strategies for maximizing customer engagement. The panelists will share their insights on how consumer behaviors are shaping the industry, the role of emerging technologies and the importance of omnichannel consistency. Additionally, the session will cover the integration of sustainability into designs, data-driven personalization, and the future outlook of the P-O-P industry. By the end of this session, attendees will:

• Understand the evolution of P-O-P trends. Gain insights into how P-O-P trends have evolved over the years and the consumer behaviors influencing these changes.
• How to achieve omnichannel consistency. Understand the importance of maintaining a consistent brand image across online and in-store platforms, and learn strategies for achieving this.
• Anticipate future trends. Get a glimpse into the future of the P-O-P industry, including upcoming trends and areas ripe for innovation.