Retail media can create new growth for both retailers and manufacturers, but in the race to grow, retail media networks may be forgetting a key audience: the shopper. Organizations that effectively build outstanding customer experiences and engage shoppers through retail media networks will come out ahead. But this is easier said than done. A strategic approach to retail media can deliver more shopper-centric engagement and lead to increased sales and growth for the industry. Attendees will:
- See real-world examples of how retail media networks treat shoppers.
- Understand best practices for engaging shoppers in retail media (in-store and online).
- Learn a framework for better shopper engagement to make your retail media investment work harder.