This session will show how a leading snacking company leverages Web3 environments to identify opportunities to drive shopper engagement. While the long-term vision for the metaverse is a 3D, virtual world distinct from our own, it's unlikely that we'll see a bright dividing line between the "real" world and the metaverse. Instead, technologies such as mixed and augmented reality will blend digital information and the physical world in exciting new ways. The presenter will share how Mondelēz is unlocking short-term metaverse/Web3 opportunities while keeping an eye on the longer-term future by following a very holistic, future-focused learning journey approach. Attendees will:

• Get a baseline understanding of emerging Web3 technologies and company adoption.
• Get an understanding of the current state of Web3 strategies.
• Learn what Web3 means for Mondelēz.