Cheryl Pinkham
Director of Shopper Marketing
Peapod Digital Labs
Cheryl brings a wealth of knowledge and experience from her nearly 25 years in marketing and advertising. Over the course of her career, Cheryl has touched many aspects of marketing from National & Regional programming, Shopper, Digital & eCom, Foodservice, Cause Marketing, and Experiential for companies like PepsiCo, Unilever, Pinnacle Foods, ISNation and Energizer.

Over the last four years, she helped grow and evolve Food Lion’s Shopper Marketing programs; creating and launching multiple programs including standing up Food Lion’s full suite of Digital eCommerce monetized programming, as well as creating Summers without Hunger, Food Lion Feed’s largest annual single source of donations. Since launching in 2020, the program has delivered more than 40 million meals.

Some of her career highlights include: Introducing Mary Wilson, Aretha Franklin and other artists on stage in front of an audience of 30,000; Launching Pepsi’s 1st ever online digital promotion, PepsiStuff; Spearheading the award winning Believe in Heroes® campaign from inception to its completion in 2015. Under Cheryl’s leadership and with the help of partners like ADUSA banners, the campaign raised more than $32MM in 5 short years for Wounded Warrior Project.

Cheryl currently leads scale Shopper Marketing across the five Great Local Brands at Ahold Delhaize USA.
Cheryl Pinkham