Sean Crawford
Managing Director North America
Threefold
Sean Crawford is the Managing Director for North America at SMG, an international grouping of three award winning agencies who are leading connected commerce marketing headquartered in New York.
He is currently leading the launch of SMG's North America business under the Threefold brand, who offer services including RMN consultancy, evaluation, and a white-label in-house solution to supercharge retail media networks.
Sean was also recently recognised by the Path to Purchase Institute as one of 2023's 40 under 40 next generation leaders in omnichannel marketing, showcasing his contributions to the retail media industry.
SMG was founded in 2008 and has since launched and operated 10 Retail Media Networks, working with 95% of the top CPG brands. Current RMN partners include Walgreens Boots, The Co-operative, Morrisons, Signet Group, & The Very Group.
He is currently leading the launch of SMG's North America business under the Threefold brand, who offer services including RMN consultancy, evaluation, and a white-label in-house solution to supercharge retail media networks.
Sean was also recently recognised by the Path to Purchase Institute as one of 2023's 40 under 40 next generation leaders in omnichannel marketing, showcasing his contributions to the retail media industry.
SMG was founded in 2008 and has since launched and operated 10 Retail Media Networks, working with 95% of the top CPG brands. Current RMN partners include Walgreens Boots, The Co-operative, Morrisons, Signet Group, & The Very Group.
