As the Senior Director of Retail Media and AI at UNFI, David Berube is a proven entrepreneur and a passionate digital leader.

Over the course of his career, David has consistently built and led businesses and high-performing teams that have delivered innovative, user-centric digital products and experiences that people love.

UNFI consists of its owned retail brand Cub Food and a unique partnership with independent retail banners across the US, presenting a powerful opportunity to reach previously unaddressable shoppers.