Tara Haase Hieminga
Global Shopper Experience Lead
Mondelēz International
Tara currently leads Global Shopper Experience for Mondelēz International, responsible for the overall global strategy and implementation of point of sale display to drive maximum shopper conversion. She is focused on driving excellence across three strategic pillars: shopper conversion, sustainability and efficiency, enabling best-in-class behaviors and results for Mondelēz around the world.

Previous to this role, Tara was heading the newly established ‘Elevated Shopper Experience’ program; developing a strategic framework, championing custom shopper and customer research, and deploying innovative technology on in-store displays to create ‘ESE’ experiences that drive incremental sales and strategic retailer partnerships. Tara has previously held roles in Shopper Marketing, Digital Marketing, Design Strategy, In-Store Marketing, Brand Management, and Marketing Services for Mondelēz and other large CPG companies including Kraft and M&M Mars.