A self-proclaimed numbers nerd, Michelle Sweezey is passionate about analytics and testing new technologies. Michelle serves within the Insights team at Massimo Zanetti Beverage, one of the largest vertically integrated coffee manufacturers in the world; providing coffee solutions from seed to cup. Michelle directs the digital presence of brands such as Chock full o’Nuts, Hills Bros, Kauai Coffee and Segafredo Zanetti, planning omnichannel programs within their top brick and mortar and ecommerce retailers through the lens of the consumer. When she steps out of the CPG space, you can find this former nonprofit leader actively involved in local volunteer organizations, keeping her daughters out of trouble, and sharing cups of coffee with friends.