Ian Simpson leads Pathmatics by Sensor Tower's Retail Center of Excellence, supporting brands, agencies, and retail media networks with Retail Media Intelligence, a first of its kind data product providing competitive intelligence on retail media across the digital landscape. Ian is the innovator behind this product, as he and his team first conceived and then built it from scratch as the Retail Media industry exploded over the last two years. A 6-year veteran of Pathmatics and then Sensor Tower (post acquisition), Ian has supported the top tier of clients with bespoke data projects adding millions of dollars of value. Before entering the data world, Ian had a long career in CPG, first as an entrepreneur, founding Purpose Beverages, a new bottled iced tea company and then leading POM Wonderful's beverage marketing in Los Angeles.